prospects and contacts

A simple address management is initially a good basis for any kind of customer management - but only for people with a very good memory. Especially when the number of customers and/or customer contacts grows, simple address management is no longer enough. Then customer management software (CRM software) is required, with which the topic can be approached in a more structured manner.

CATAMA is equipped with an extensive customer manager that not only allows you to maintain the master data but also provides you with extensive additional options for customer care and customer loyalty.

Each area in CATAMA has an intelligent full-text search with which you can filter your data according to numerous criteria. You can display all contacts with the keyword or customer type "new customer" and the city "Hamburg". The keyword list can be freely adapted according to your wishes. The filtering can thus create any customer selections that are immediately available for use with just a few clicks of the mouse and can, for example, be integrated into e-mails or SMS campaigns with one click.

CRM – a term that sounds so modern and new, but which has actually been around for as long as people have had business relationships with one another. Almost every long-term successful company attaches importance to building and maintaining good customer relationships. Organizing your customer management with the help of CATAMA provides more transparency and makes your everyday work easier. The move of CRM to the cloud means another evolutionary step. As a company, you can only benefit from this. You don't have to worry about maintenance and care of the software and receive updates automatically and, above all, free of charge. Your data is stored in a German data center in Karlsruhe, and all data is always transmitted in encrypted form.

In times of globalization and saturated markets, it is becoming more and more important to shift the focus from pure product to the best possible customer care. Existing customer relationships need to be maintained, because statistically, customer acquisition is around five times more expensive than customer retention. CRM is more than just pure relationship management. Rather, CATAMA supports you in staying in constant contact with your customers and in exploring their needs and desires in order to ensure the best possible customer loyalty.

In CATAMA you keep track of all e-mails or SMS that you or your employees have ever exchanged with a contact. Each contact has a detailed history. You can view and track all telephone calls, e-mails, SMS, notes in just a few seconds.