Sales & CRM for Automotive Businesses
From the first prospective customer to the completed order: CATAMA consolidates contacts, quotes, campaigns, and analytics into a single CRM—for structured lead generation and greater sales success in the automotive retail and repair shop sectors.
Cloud · GDPR-compliant · Data center in Germany
Manage Sales in a Structured Way
Strong customer relationships are the foundation of revenue. The CATAMA automotive software helps you maintain contacts, track opportunities, and measure success.
CRM & Contact Management
Classify contacts, assign freely definable tags, and create customer groups using detailed filters.
Prospects & Leads
Generate new contacts and capture and evaluate them as sales opportunities within a clear sales process.
Quotes & Estimates
Create quotes, assign them to employees, send them to customers, have them confirmed digitally, and convert them into orders with a single click.
Campaigns & Mailings
Send personalized emails, newsletters, text messages, or letters to defined target groups to promote products or vehicles.
Vehicle Marketing
Targetedly advertise vehicles in inventory and precisely reach out to prospective buyers directly from the CRM.
Sales Analysis
Identify sales and success opportunities, recognize strengths and weaknesses, and discover new sales opportunities.
From Prospect to Order
Send offers and quotes directly to your customers, have them confirmed digitally, and convert them into orders with a single click. This way, you won’t miss any sales opportunities and can keep track of the status of every inquiry.
- Assign and Track Quotes
- Digital confirmation by the customer
- One-click conversion to orders
- Measuring the Success of Your Sales Efforts
Run campaigns, measure success
Use detailed filters to create target groups and reach them through the right channel. Then evaluate sales opportunities and campaign success in the dashboard—and make targeted adjustments.
- Target Audiences via Tags & Filters
- Personalized Mailings & Form Letters
- Selections & Analyses with a Single Click
- Key Metrics for Sales Success
Sales & CRM in CATAMA – A Brief Overview
Does CATAMA have an integrated CRM?
Yes. The CRM manages all types of contacts, classifies them using tags and filters, and serves as the foundation for lead generation, campaigns, and analysis.
Can I track quotes?
Quotes can be assigned, sent, digitally confirmed, and converted into orders—their status is visible at all times.
Can I send campaigns and newsletters?
Yes. Using target audience filters, you can send personalized emails, newsletters, text messages, or letters to promote products or vehicles.
How does the sales side differ from the retail side?
This section describes the CRM and sales functions. You can find the industry-specific all-in-one solution under Software for the Automotive Retail Industry.
More in the CATAMA ecosystem
Software for the Automotive Retail Industry
The industry solution for dealers—from purchasing and marketplace synchronization to sales.
Automotive Invoicing Software
Create legally compliant quotes, orders, and invoices—directly from the sales module.
Prospective Customers & Contacts
Contact management and customer care as the foundation of your sales operations.
More sales success, less friction
Try CATAMA free for 5 days and consolidate contacts, quotes, and campaigns in one CRM.